Inspired By is the format where we meet women of various ages and in different industries who inspire us. We have met with PR expert and author Caroline Lidman for a conversation about career choices, golden rules, and the importance of recovery.

Has a career in PR always been the obvious choice for you?

I became aware of PR, brands, and media as early as my teens when social media was emerging and I read an exciting interview with a female PR profile. For me, the mix of getting to work today with a range of industries and people who inspire me, and packaging them to the outside world, is something I find very enjoyable. I also enjoy life as a self-employed person today.

What is recovery for you?

Being able to completely switch off and just be off duty. Spending time with my fiancé and our loved ones. Doing something just for myself - it could be a yoga session, time with a good book, or a pregnancy massage.

Which garment makes you feel comfortable, regardless of the situation?

A pair of well-fitting jeans or a solid-colored turtleneck.

 

Caroline is wearing the everyday hero Vanessa Trench Coat - Shop HERE

You have 10 minutes to spare one morning, what do you do?

Meditate for a few extra minutes, and surprise Jesper with coffee in bed.

Which 4 golden rules do you live by?

1. Dare to do what you want to do and test what you are curious about. Only you can take yourself closer to what you dream of and feel good about.

2. Think positively, be happy for others, and be grateful for what you have. It will make you a calmer and happier person.

3. Do things you find fun.

4. Prioritize sleep.

Follow Caroline HERE